TY  - BOOK
AU  - Florence, Caroline
TI  - Data storytelling in marketing: how to tell persuasive stories through data
SN  - 9781398615038 
U1  - 658.8340285 FLO  
PY  - 2024///
CY  - London
PB  - Kogan Page
KW  - Marketing-Data processing.; Customer relations-Management-Data processing.; Quantitative research. 
N1  - Includes bibliographical references and index. 
ER  -