TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O.C. 
TI  - Marketing: concepts and strategies
SN  - 9780395629659 
U1  - 658.8 PRI  
PY  - 1993///
CY  - USA
PB  - Houghton Mifflin Company
KW  - Marketing; Marketing Strategy 
N1  - Includes index 
ER  -