Pride, William M. <br/><br/>
Marketing  concepts and strategies 
William M. Pride & O.C. Ferrell 
 - 8th ed.  
 - USA  Houghton Mifflin Company  1993 
 - xxvii, 817 +VP  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780395629659  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing; Marketing Strategy 
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI