Peter, J. Paul <br/><br/>
A preface to marketing management 
J. Paul Peter & James H. Donnelly 
 - 4th ed.  
 - Texas  Business Publications Inc  1988 
 - xii, 320 p.  
<br/><br/> Includes index  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing-Management 
<br/><br/><label>Dewey Class. No.: </label>658.8 PET