TY  - BOOK
AU  - Alfonso, Darrell
TI  - The martech handbook: build a technology stack to attract and retain customers
SN  - 9781398606449 
U1  - 658.80028563 ALF  
PY  - 2022///
CY  - London
PB  - Kogan Page
KW  - Marketing; Marketing technology; Digital marketing; Technological innovation 
N1  - Includes bibliographical references and index 
ER  -