Alfonso, Darrell <br/><br/>
The martech handbook  build a technology stack to attract and retain customers 

 - London  Kogan Page  2022 
 - xi, 242 p.� 
<br/><br/> Includes bibliographical references and index� 
<br/><br/><label>ISBN: </label>9781398606449� 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing; Marketing technology; Digital marketing; Technological innovation�
<br/><br/><label>Dewey Class. No.: </label>658.80028563 ALF�