TY  - BOOK
AU  - Verma, Harsh V.
TI  - Services marketing: text and cases
SN  - 9788177586732 
U1  - 658.8 VER  
PY  - 2008///
CY  - New Delhi
PB  - Dorling Kindersley India Pvt Ltd
KW  - Service industries-Marketing; Internet marketing; Hospitality marketing 
N1  - Includes index and cases 
ER  -