TY  - BOOK
AU  - Wirtz, Jochen 
TI  - Essentials of services marketing
SN  - 9789353435417 
U1  - 658.8 ESS 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services Pvt Ltd
KW  - Service industries-Marketing 
N1  - Includes bibliographical references and index 
ER  -