TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J. 
TI  - Essentials of marketing research
SN  - 9788131502815 
U1  - 658.83 ZIK  
PY  - 2007///
CY  - Delhi
PB  - Thomas South-Western
KW  - Marketing research 
N1  - Includes bibliographical references and index 
ER  -