Mandel, Jay <br/><br/>
Brand strategy in three steps  a purpose-driven approach to branding 

 - New Delhi  Kogan Page India Pvt Ltd  2023 
 - ix, 241 p.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9781398609792  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Branding (Marketing); Marketing-Decision making 
<br/><br/><label>Dewey Class. No.: </label>658.827 MAN