Gursoy, Dogan

Hospitality Marketing principles and practice Dogan Gursoy, David Bowie and Francis Buttle - 4th ed.  - Oxon Routledge 2023 - xvi, 402 p. 

Includes bibliographical references and index. 

9781032030265 


Hospitality industry-Marketing.; Hotels-Marketing. 

647.940688 GUR