TY  - BOOK
AU  - Brown, David
AU  - Thompson, Alexander 
TI  - Essentials of marketing: theory and practice for a marketing career
SN  - 9780367773427 
U1  - 658.8 BRO  
PY  - 2023///
CY  - Oxon
PB  - Routledge
KW  - Marketing 
N1  - Includes bibliographical references and index. 
ER  -