TY  - BOOK
AU  - Dhar, Shailin
AU  - Thomson, Scott 
TI  - A marketer's guide to digital advertising: Transparency, metrics and money
SN  - 9781398609662 
U1  - 659.144 DHA  
PY  - 2023///
CY  - New Delhi
PB  - Kogan Page
KW  - Internet advertising; Internet marketing 
N1  - Includes bibliographical references and index 
ER  -