TY  - BOOK
AU  - Lawes, Rachel
TI  - Using semiotics in marketing: how to achieve consumer insight for brand growth and profits
SN  - 9781398607644 
U1  - 658.80014 LAW  
PY  - 2023///
CY  - New Delhi
PB  - Kogan Page India Pvt Ltd
KW  - Marketing; Semiotics; Consumers-Research 
N1  - Includes bibliographical references and index 
ER  -