Lawes, Rachel <br/><br/>
Using semiotics in marketing  how to achieve consumer insight for brand growth and profits 

 - 2nd ed.  
 - New Delhi  Kogan Page India Pvt Ltd  2023 
 - xx, 340 p.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9781398607644  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing; Semiotics; Consumers-Research 
<br/><br/><label>Dewey Class. No.: </label>658.80014 LAW