TY  - BOOK
AU  - Mesquita, Jose? Marcos Carvalho De
AU  - Kostelijk, Erik 
TI  - Marketing analytics: statistical tools for marketing and consumer behaviour using SPSS
SN  - 9781032052199 
U1  - 658.8342 MES  
PY  - 2022///
CY  - Oxon
PB  - Routledge
KW  - SPSS (Computer file); Marketing-Statistical methods; Marketing-Data processing 
N1  - Includes bibliographical references and index. 
ER  -