Mesquita, Jose? Marcos Carvalho De <br/><br/>
Marketing analytics  statistical tools for marketing and consumer behaviour using SPSS 
Jose? Marcos Carvalho de Mesquita and Erik Kostelijk. 
 - Oxon  Routledge  2022 
 - vii, 200 p.  
<br/><br/> Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9781032052199  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>SPSS (Computer file); Marketing-Statistical methods; Marketing-Data processing 
<br/><br/><label>Dewey Class. No.: </label>658.8342 MES