TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Parvatiyar, Atul Uslay, Can 
TI  - Marketing theory: Evolution and evaluation of schools of marketing thought
SN  - 9789354641206 
U1  - 658.8 SHE  
PY  - 2022///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Marketing; Marketing -- Strategy 
N1  - Includes bibliographical references and index 
ER  -