TY  - BOOK
AU  - Kotabe, Masaaki
AU  - Helsen, Kristiaan Maheshwari, Prateek 
TI  - International marketing
SN  - 9789354243370 
U1  - 658.848 KOT  
PY  - 2021///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - International marketing-Asia pacific 
N1  - Includes bibliographical references and index 
ER  -