TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary Agnihotri, Prafulla 
TI  - Principles of marketing
SN  - 9789352865611 
U1  - 658.8 KOT  
PY  - 2018///
CY  - Noida
PB  - Pearson India education services Pvt ltd
KW  - Marketing 
N1  - Includes bibliographical references and index 
ER  -