Kotler, Philip <br/><br/>
Principles of marketing 
Philip Kotler, Gary Armstrong & Prafulla Agnihotri 
 - 17th ed.  
 - Noida  Pearson India education services Pvt ltd  2018 
 - xxii, 699 p.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9789352865611  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT