TY  - BOOK
AU  - Karg, Adam 
TI  - Strategic sport marketing
SN  - 9781760878801 
U1  - 796.0698 STR 
PY  - 2022///
CY  - New York
PB  - Routledge
KW  - Sports -- Marketing; Sports sponsorship; Sports -- Economic aspects 
N1  - Includes bibliographical references and index 
ER  -