Zimmerman, Alan S <br/><br/>
Business to business marketing management  a global perspective 
by Alan Zimmerman and Jim Blythe 
 - 4th ed.  
 - Oxon  Routledge  2022 
 - xiii, 519p  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780367757946  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing--Management; Industrial marketing--Management 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZIM