Grigsby, Mike <br/><br/>
Marketing analytics  a practical guide to improving consumer insights using data techniques 

 - 3rd ed.  
 - New Delhi  Kogan Page  2023 
 - xi, 322p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9781398608191  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing research; Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.83 GRI