Andrews, J. Craig <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications 
by J. Craig Andrews and Terence A. Shimp 
 - 10th ed.  
 - Delhi  Cengage Learning India Pvt Ltd  2018 
 - xix, 635p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9789355734587  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Integrated marketing communication; Marketing communications; Advertising; Promotion marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802 AND