Corporate strategy and product innovation 
edited by Robert R. Rothberg 
 - 2nd ed., ed.   
 - New York  The Free Press  1981 
 - xiii, 529 p.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>New products; Product management 
<br/><br/><label>Dewey Class. No.: </label>658.575 COR