TY - BOOK AU - Leahy, Rose AU - Fenton, Pio Barry, Holly  TI - Experiential Marketing: integrated theory & strategic application SN - 9781529742183  U1 - 658.827 LEA  PY - 2022/// CY - New Delhi PB - Sage Publications India Pvt Ltd KW - Relationship marketing; Target marketing; Branding (Marketing)  N1 - Includes bibliogrphical references and index  ER -