TY  - BOOK
AU  - Leahy, Rose
AU  - Fenton, Pio Barry, Holly 
TI  - Experiential Marketing: integrated theory & strategic application
SN  - 9781529742183 
U1  - 658.827 LEA  
PY  - 2022///
CY  - New Delhi
PB  - Sage Publications India Pvt Ltd
KW  - Relationship marketing; Target marketing; Branding (Marketing) 
N1  - Includes bibliogrphical references and index 
ER  -