TY  - BOOK
AU  - East, Robert 
TI  - Consumer behaviour: applications in marketing
SN  - 9781529730838 
U1  - 658.8342 CON 
PY  - 2022///
CY  - New Delhi
PB  - Sage Publications India Pvt Ltd
KW  - Consumer behavior; Consumer behavior-Psychological aspects; Consumer behavior-Social aspects; Marketing 
N1  - Includes bibliographical references and index 
ER  -