Marketing management 
by Philip Kotler ...[et al] 
 - 16th ed.   
 - Noida  Pearson India Education Services Pvt Ltd  2022 
 - xxxiii, 596p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9789356062665  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing; Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.802 MAR