Upshaw, Lynn B. <br/><br/>
Building brand identity  a strategy for success in a hostile marketplace 

 - New York  John Wiley & Sons Inc  1995 
 - xiv, : 354p. : 24cm.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.827 UPS