Consumer behavior  building marketing strategy 
by David L. Mothersbaugh ...[et al] 
 - 14th ed.  
 - Chennai  McGraw-Hill Education  2022 
 - xx, 753p  
<br/><br/><label>ISBN: </label>9789355321503  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Consumer behavior 
<br/><br/><label>Dewey Class. No.: </label>658.8342 CON