John, C. Frederic <br/><br/>
Storytelling and market research  A practical user guide 

 - New York  Routledge  2022 
 - xi, 186p  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9781032064857  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing research; Business communication; Business presentations; Storytelling 
<br/><br/><label>Dewey Class. No.: </label>658.83 JOH