TY  - BOOK
AU  - Wilson, Jerry R.
TI  - Word-of-mouth marketing
SN  - 9780471008583 
U1  - 658.812 WIL  
PY  - 1994///
CY  - New York
PB  - John Wiley & Sons Inc
KW  - Customer service- United States-Public opinion; Customer satisfaction- United States; Customer behavior- United States; Advertising- United States; Public opinion- United States 
N1  - Includes index 
ER  -