Wilson, Jerry R. <br/><br/>
Word-of-mouth marketing 

 - New York  John Wiley & Sons Inc  1994 
 - xv, 256p  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780471008583  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Customer service- United States-Public opinion; Customer satisfaction- United States; Customer behavior- United States; Advertising- United States; Public opinion- United States 
<br/><br/><label>Dewey Class. No.: </label>658.812 WIL