TY  - BOOK
AU  - Seth, Rakesh
AU  - Seth, Kirti 
TI  - Creating customer delight: The How and why of CRM
SN  - 9780761932963 
U1  - 658.812 SET  
PY  - 2005///
CY  - New Delhi
PB  - Response Books
KW  - Customer relations- Management 
N1  - Includes index 
ER  -