Seth, Rakesh <br/><br/>
Creating customer delight  The How and why of CRM 
by Rakesh Seth and Kirti Seth 
 - New Delhi  Response Books  2005 
 - 154p  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780761932963  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Customer relations- Management 
<br/><br/><label>Dewey Class. No.: </label>658.812 SET