TY  - BOOK
AU  - Burns, Alvin C.
AU  - Bush, Ronald F. 
TI  - Marketing research: with SPSS 13.0 student version for windows
U1  - 658.83 BUR  
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing research 
N1  - Includes bibliographical refences and index 
ER  -