TY  - BOOK
AU  - Thompson, Arthur 
TI  - Crafting and executing strategy: the quest for competitive advantage
SN  - 9789339204082 
U1  - 658.4012 CRA 
PY  - 2014///
CY  - New Delhi
PB  - McGraw-Hill Education (India) Pvt Ltd
KW  - Strategic planning; Strategic planning-Case studies 
N1  - Includes bibliographical refences and index 
ER  -