TY  - BOOK
AU  - Kotler, Philip
TI  - B2B brand management: with the cooperation of Ines Michi
SN  - 9783540253600 
U1  - 658.827 KOT  
PY  - 2006///
CY  - New York
PB  - Springer
KW  - Brand name products -- Management; Brand name products -- Case studies 
N1  - Includes bibliographical references and index 
ER  -