Kotler, Philip <br/><br/>
B2B brand management  with the cooperation of Ines Michi 
by Philip Kotler and Waldemar Pfoertsch 
 - New York  Springer  2006 
 - 357p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9783540253600  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Brand name products -- Management; Brand name products -- Case studies 
<br/><br/><label>Dewey Class. No.: </label>658.827 KOT