TY  - BOOK
AU  - Laver, Pete
TI  - Building a brand in a week:  Chartered Management Institute (Great Britain)
SN  - 9780340859018 
U1  - 658.827 LAV  
PY  - 2002///
CY  - Oxon
PB  - Bookpoint Ltd
KW  - Brand name products 
ER  -