TY  - BOOK
AU  - Ries, Al
AU  - Trout, Jack 
TI  - The 22 immutable laws of branding
SN  - 9781861976109 
U1  - 658.827 RIE  
PY  - 2004///
CY  - London
PB  - Profile Book Ltd
KW  - Business & Economics -- International -- Marketing; Branding (Marketing); Marketing -- Decision making; Internet marketing; Marketing; Internet; Branding (Marketing); Marketing -- Decision making; Business & Economics -- Marketing -- Research; Electronic books 
N1  - Includes index 
ER  -