TY - BOOK AU - Ries, Al AU - Trout, Jack  TI - The 22 immutable laws of branding SN - 9781861976109  U1 - 658.827 RIE  PY - 2004/// CY - London PB - Profile Book Ltd KW - Business & Economics -- International -- Marketing; Branding (Marketing); Marketing -- Decision making; Internet marketing; Marketing; Internet; Branding (Marketing); Marketing -- Decision making; Business & Economics -- Marketing -- Research; Electronic books  N1 - Includes index  ER -