TY - BOOK AU - Trout, Jack AU - Rivkin, Steve  TI - The Power of simplicity: A management guide to cutting through the nonsense and doing things rights U1 - 658.8 TRO  PY - 1999/// CY - New Delhi PB - Tata McGraw-Hill Publishing Company Ltd KW - Industrial management; Simplicity  N1 - Includes index  ER -