TY  - BOOK
AU  - Mothersbaugh, David L.
AU  - Hawkins, Del I Mookerjee, Amit 
TI  - Consumer behavior: Building marketing strategy
SN  - 9789389538052 
U1  - 658.8342 MOT  
PY  - 2020///
CY  - Chennai
PB  - McGraw-Hill Education (India) Pvt Ltd
KW  - Consumer behavior 
N1  - Includes bibliographical references and index 
ER  -