Mothersbaugh, David L. <br/><br/>
Consumer behavior  Building marketing strategy 
by David L. Mothersbaugh, Del I Hawkins and Amit Mookerjee 
 - 13th ed.   
 - Chennai  McGraw-Hill Education (India) Pvt Ltd  2020 
 - xxv, 929p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9789389538052  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Consumer behavior 
<br/><br/><label>Dewey Class. No.: </label>658.8342 MOT