TY  - BOOK
AU  - Sheth, Jagdish N.
TI  - The howard-sheth theory of buyer behavior
SN  - 9788126555024 
U1  - 658.834 SHE  
PY  - 2020///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
N1  - Includes bibliographical references and index 
ER  -