Sheth, Jagdish N. <br/><br/>
The howard-sheth theory of buyer behavior 

 - 50th Anniversary Edition ed.   
 - New Delhi  Wiley India Pvt Ltd  2020 
 - lxiii, 464p.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9788126555024  
<br/><br/><label>Dewey Class. No.: </label>658.834 SHE