TY  - BOOK
AU  - Minsky, Laurence
AU  - Geva, ILAN 
TI  - Global brand management: a guide to developing, building & managing an international brand
SN  - 9780749483609 
U1  - 658.049 MIN  
PY  - 2020///
CY  - New Delhi
PB  - Kogan Page Ltd
N1  - Includes index 
ER  -