Minsky, Laurence <br/><br/>
Global brand management  a guide to developing, building & managing an international brand 
Laurence Minsky & Ilan Geva 
 - New Delhi  Kogan Page Ltd  2020 
 - xxx, 293p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780749483609  
<br/><br/><label>Dewey Class. No.: </label>658.049 MIN