TY  - BOOK
AU  - Moutinho, Luiz. Huarng, Kun-Huang. 
TI  - Quantitative modelling in marketing and management
SN  - 9789814696340 
U1  - 658.800727 QUA 
PY  - 2015///
CY  - New Jersey
PB  - World Scientific
N1  - Includes bibliographical references and index 
ER  -